Privacy Policy

1. Information We Collect

We collect personal data in the following ways:

• Strategy call form: when you submit our "Book my free strategy call" form, we collect your first name, company name, email address, phone number, current marketing status, the marketing challenge you select, and any details you share about your business.
• WhatsApp and phone communications: if you message us or we follow up with you on WhatsApp or by phone, we collect your phone number and the content of those conversations, via the WhatsApp Business Platform.
• Automatically collected data: when you visit our site, we (and the tools listed in section 3) may automatically collect your IP address, browser and device information, pages viewed, referring source, and ad click data, using cookies and similar tracking technologies via Google Tag Manager.

2. How We Use Your Information

We use your personal data to:

• Respond to your enquiry and schedule your free strategy call;
• Contact you by email, phone, or WhatsApp about your enquiry or booking;
• Deliver our marketing services if you become a client;
• Measure and improve the performance of our website and ad campaigns; and
• Comply with our legal and regulatory obligations.

3. How We Share Your Information

We do not sell your personal data. We share it only with service providers who help us run our business, including:

• Meta / WhatsApp Business Platform, which we use to send and receive WhatsApp messages; and
• Google (Tag Manager, Analytics, and Ads) and Meta (Ads and Pixel), which help us measure and improve our advertising.

These providers may process or store data outside Singapore. Where this happens, we take reasonable steps to ensure your data receives a standard of protection comparable to the PDPA.

4. Cookies & Tracking

We use Google Tag Manager to load analytics and advertising tags, which may set cookies to measure site traffic and ad performance and to show you relevant ads on other platforms (remarketing). You can control or disable cookies through your browser settings, though some site features may not work as intended if you do.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you enquire but do not become a client, we retain your details for a reasonable period to follow up, after which we delete or anonymise them.

6. Your Rights

Under the PDPA, you have the right to:

• Withdraw your consent to our collection, use, or disclosure of your personal data at any time;
• Request access to the personal data we hold about you;
• Request correction of any inaccurate personal data; and
• Request that we delete your personal data, subject to our legal and business retention needs.

To exercise any of these rights, contact us using the details in section 9. Please note that withdrawing consent may affect our ability to respond to your enquiry or provide our services.

7. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, collection, use, disclosure, or loss. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Children's Privacy

Our website and services are directed at business owners and marketers, not children. We do not knowingly collect personal data from anyone under 18.

9. Contact Us

If you have questions about this policy or how we handle your personal data, contact us at:

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated version on this page with a revised "Last updated" date.